Hey, I'm Aaron.
I've been doing design and creative direction for over 20 years. Agencies, in-house teams, my own clients. I pick up tools fast, AI included, and I get along well in a team.
I moved to the US in late 2021. Since 2022, I've been working at Maxi-Matic USA, handling the visual side of product launches for Amazon and retail.
I've been doing design and creative direction for over 20 years. Agencies, in-house teams, my own clients. I pick up tools fast, AI included, and I get along well in a team.
I moved to the US in late 2021. Since 2022, I've been working at Maxi-Matic USA, handling the visual side of product launches for Amazon and retail.
Professional Experience
Creative Lead / Graphic Designer
Maxi Matic - USA
Feb 2022 - Present | (Full Time)
In-house Brands
The visual side of product launches is all on me, from start to finish. That starts with going through test reports, factory manuals, and competitor listings to build the visual strategy, then directing product photography remotely with our studio in China. Lifestyle images are mostly AI-generated now.
The full Amazon listing, image galleries, hero images, A+ Content, all designed and written by me, then published live after approval. When buyers flag issues or sales dip, the visuals get updated. Sales sheets for retail partners, packaging, quick start guides, and manuals also come through my desk when needed.
AI is part of how things get done now, from research and copywriting to generating visuals and speeding things up across the board.
Creative Lead / Graphic Designer
Maxi Matic - USA
Feb 2022 - Present | (Full Time)
In-house Brands
The visual side of product launches is all on me, from start to finish. That starts with going through test reports, factory manuals, and competitor listings to build the visual strategy, then directing product photography remotely with our studio in China. Lifestyle images are mostly AI-generated now.
The full Amazon listing, image galleries, hero images, A+ Content, all designed and written by me, then published live after approval. When buyers flag issues or sales dip, the visuals get updated. Sales sheets for retail partners, packaging, quick start guides, and manuals also come through my desk when needed.
AI is part of how things get done now, from research and copywriting to generating visuals and speeding things up across the board.
Independent Creative
Contract / Self-Employed - Myanmar
Aug 2020 – Jan 2021
Independent Creative
Contract / Self-Employed - Myanmar
Aug 2020 – Jan 2021
Art Director
Starcom Mediavest Agency - Myanmar
Jul 2019 – Aug 2020 | (Full Time)
Art Director
Starcom Mediavest Agency - Myanmar
Jul 2019 – Aug 2020 | (Full Time)
Art Director
Havas Riverorchid Agency
Sep 2018 – Jul 2019 | (Contract)
Art Director
Havas Riverorchid Agency
Sep 2018 – Jul 2019 | (Contract)
Art Director
Blink Agency
Jul 2016 – Aug 2018 | (Full Time)
Art Director
Blink Agency
Jul 2016 – Aug 2018 | (Full Time)
Associate Art Director / Graphic Designer
Azuri Creative
2014 – Jun 2016 | (Full Time)
Associate Art Director / Graphic Designer
Azuri Creative
2014 – Jun 2016 | (Full Time)
Freelance Graphic Designer
Self-Employed
2009 – 2014 | (Freelance)
Freelance Graphic Designer
Self-Employed
2009 – 2014 | (Freelance)
Production Artist / Graphic Designer
SN Color Separation
2007 – 2009 | (Full Time)
Production Artist / Graphic Designer
SN Color Separation
2007 – 2009 | (Full Time)
Entry-level Graphic Designer
Various Small Businesses
2002 – 2007 | (Part Time / Contracts)
Entry-level Graphic Designer
Various Small Businesses
2002 – 2007 | (Part Time / Contracts)
Strategic Expertise
Art Direction & Leadership: Built and led creative teams from scratch, including hiring, assigning work, and overseeing projects from the initial brief to final delivery across global agency accounts.
Art Direction & Leadership: Built and led creative teams from scratch, including hiring, assigning work, and overseeing projects from the initial brief to final delivery across global agency accounts.
Art Direction & Leadership: Built and led creative teams from scratch, including hiring, assigning work, and overseeing projects from the initial brief to final delivery across global agency accounts.
E-Commerce & Digital Campaigns: Highly experienced in developing strategic, conversion-driven visual content for competitive retail markets and major digital platforms, including Amazon, Walmart, Facebook, Instagram, and YouTube.
E-Commerce & Digital Campaigns: Highly experienced in developing strategic, conversion-driven visual content for competitive retail markets and major digital platforms, including Amazon, Walmart, Facebook, Instagram, and YouTube.
E-Commerce & Digital Campaigns: Highly experienced in developing strategic, conversion-driven visual content for competitive retail markets and major digital platforms, including Amazon, Walmart, Facebook, Instagram, and YouTube.
Product Retouching: Skilled in advanced photo manipulation and product retouching to create highly optimized, "scroll-stopping" images and premium visual galleries.
Product Retouching: Skilled in advanced photo manipulation and product retouching to create highly optimized, "scroll-stopping" images and premium visual galleries.
Product Retouching: Skilled in advanced photo manipulation and product retouching to create highly optimized, "scroll-stopping" images and premium visual galleries.
Branding & Identity: Proven track record of developing and maintaining visual consistency for major global brands across 360-degree campaigns spanning digital, print, and billboards.
Branding & Identity: Proven track record of developing and maintaining visual consistency for major global brands across 360-degree campaigns spanning digital, print, and billboards.
Branding & Identity: Proven track record of developing and maintaining visual consistency for major global brands across 360-degree campaigns spanning digital, print, and billboards.
Print Production & Bookleting: Expert in preparing high-accuracy artwork for offset printing, with deep knowledge of CMYK color separation, trapping, ink density, and large format production. One-stop service from design through press-ready file delivery.
Print Production & Bookleting: Expert in preparing high-accuracy artwork for offset printing, with deep knowledge of CMYK color separation, trapping, ink density, and large format production. One-stop service from design through press-ready file delivery.
Print Production & Bookleting: Expert in preparing high-accuracy artwork for offset printing, with deep knowledge of CMYK color separation, trapping, ink density, and large format production. One-stop service from design through press-ready file delivery.
Technical Skills
Graphic Design & Production: Expertise in both digital and print media, supported by an Adobe Certified Expert credential. Highly proficient in the Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and InDesign.
Graphic Design & Production: Expertise in both digital and print media, supported by an Adobe Certified Expert credential. Highly proficient in the Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and InDesign.
Graphic Design & Production: Expertise in both digital and print media, supported by an Adobe Certified Expert credential. Highly proficient in the Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and InDesign.
Generative AI Integration: Deeply integrated AI workflow spanning image generation, image editing, video generation, vibe coding, and prompt engineering, including Firefly, Midjourney, Google Veo 3, Freepik AI, Nano Banana, Mystic AI, NotebookLM, Opal, Google Flow, Google AI Studio, Sora, ChatGPT, Claude, and Gemini Gems.
Generative AI Integration: Deeply integrated AI workflow spanning image generation, image editing, video generation, vibe coding, and prompt engineering, including Firefly, Midjourney, Google Veo 3, Freepik AI, Nano Banana, Mystic AI, NotebookLM, Opal, Google Flow, Google AI Studio, Sora, ChatGPT, Claude, and Gemini Gems.
Generative AI Integration: Deeply integrated AI workflow spanning image generation, image editing, video generation, vibe coding, and prompt engineering, including Firefly, Midjourney, Google Veo 3, Freepik AI, Nano Banana, Mystic AI, NotebookLM, Opal, Google Flow, Google AI Studio, Sora, ChatGPT, Claude, and Gemini Gems.
3D Rendering: Create effective 3D product mockups to support physical packaging, branding, and presentation needs using Adobe Dimension, Blender 3D, and Plasticity.
3D Rendering: Create effective 3D product mockups to support physical packaging, branding, and presentation needs using Adobe Dimension, Blender 3D, and Plasticity.
3D Rendering: Create effective 3D product mockups to support physical packaging, branding, and presentation needs using Adobe Dimension, Blender 3D, and Plasticity.
Basic Video Editing & Motion: Comfortable handling foundational video tasks such as subtitling, basic motion tracking, color grading, and transitions using Premiere Pro, After Effects, DaVinci Resolve, and Adobe Media Encoder.
Basic Video Editing & Motion: Comfortable handling foundational video tasks such as subtitling, basic motion tracking, color grading, and transitions using Premiere Pro, After Effects, DaVinci Resolve, and Adobe Media Encoder.
Basic Video Editing & Motion: Comfortable handling foundational video tasks such as subtitling, basic motion tracking, color grading, and transitions using Premiere Pro, After Effects, DaVinci Resolve, and Adobe Media Encoder.
Basic Web Integration: Practical, working knowledge of structural web experiences and layout editing using Framer, HTML, CSS, and JavaScript.
Basic Web Integration: Practical, working knowledge of structural web experiences and layout editing using Framer, HTML, CSS, and JavaScript.
Basic Web Integration: Practical, working knowledge of structural web experiences and layout editing using Framer, HTML, CSS, and JavaScript.
Product Photography: Direct product photoshoots remotely using detailed shot references, and hands-on product photography using an in-house lightbox studio.
Product Photography: Direct product photoshoots remotely using detailed shot references, and hands-on product photography using an in-house lightbox studio.
Product Photography: Direct product photoshoots remotely using detailed shot references, and hands-on product photography using an in-house lightbox studio.
Education & Certifications
