Packaging Refresh
From Text-Heavy Layout to Modernized Overhaul
From Text-Heavy Layout to Modernized Overhaul
From Text-Heavy Layout to Modernized Overhaul
The issue
The original packaging used a dark background with multiple competing panels, dense copy blocks, and inconsistent visual hierarchy. While the information was technically present, it required too much effort from the consumer to absorb. Nothing had a clear moment to breathe.
The original packaging used a dark background with multiple competing panels, dense copy blocks, and inconsistent visual hierarchy. While the information was technically present, it required too much effort from the consumer to absorb. Nothing had a clear moment to breathe.
My Approach
I reorganized every existing detail into a cleaner, more scannable structure that respects the shopper's time, transforming the packaging from text-heavy and visually dense to confident and instantly readable.
I reorganized every existing detail into a cleaner, more scannable structure that respects the shopper's time, transforming the packaging from text-heavy and visually dense to confident and instantly readable.
3D Render Visualization
with Blender3D
Go Back