Goethe Institut

The Goethe-Institut is a non-profit German cultural association with 159 institutes worldwide, promoting the German language and international cultural exchange.

I worked with Goethe Institut Myanmar on a contract basis to boost their Facebook and Instagram presence. I took charge of the overall design direction, created the graphic designs, and provided art direction for the illustrations, making sure everything stayed aligned with Goethe Institut's branding and messaging..

Brand Consistency Translated Goethe-Institut's global branding guidelines into locally relevant visuals, ensuring every deliverable stayed on-brand while resonating with the target audience.

Art Direction Independently conceptualized and executed the visual direction for social media campaigns, creating original illustrations and layouts to promote cultural exchange and language programs.

Community Engagement Crafted scroll-stopping visuals that drove digital engagement and raised public awareness for regional events and educational opportunities.