Effectiveness of a Scroll-Stopper
Capturing Consumer Attention in Competitive E-Commerce Galleries
Capturing Consumer Attention in Competitive E-Commerce Galleries
Capturing Consumer Attention in Competitive E-Commerce Galleries
Why It Matters
On Amazon, the main hero image is the single most critical asset for click-through rates. It has to work as a scroll-stopper, instantly grabbing attention on a competitive search page.
On Amazon, the main hero image is the single most critical asset for click-through rates. It has to work as a scroll-stopper, instantly grabbing attention on a competitive search page.
My Approach
This deep fryer comes with three baskets: one large and two split. I re-shot the product myself in our in-house lightbox studio, positioning all three baskets in their most attractive arrangement and filling each with a different deep-fried food for color contrast. Then I heavily retouched every detail, down to the material textures and surface quality, so the image holds up even at Amazon's small thumbnail size.
This deep fryer comes with three baskets: one large and two split. I re-shot the product myself in our in-house lightbox studio, positioning all three baskets in their most attractive arrangement and filling each with a different deep-fried food for color contrast. Then I heavily retouched every detail, down to the material textures and surface quality, so the image holds up even at Amazon's small thumbnail size.
Image Retouching
High-quality product image retouching to maximize visual impact and drive higher engagement.
High-quality product image retouching to maximize visual impact and drive higher engagement.
Result
4,000 units sold in 4 weeks vs 782 the previous year.
4,000 units sold in 4 weeks vs 782 the previous year.
Aaron
EDF-401T sold 4k in 4 weeks compared to last year's 782. I think it's the new main image.
Great!
CEO,
Maxi Matic USA
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